Our Story

Ski Center will be opening a new location in Richmond, Virginia's West End (early Fall 2022). 

Established back in 1996, Ski Center was the concept of Steve & Anne Stallard who first met in 1986 while working in the ski industry at another Ski Shop. The goal was simple.

Have great products, great staff and great service. That concept is still what drives Ski Center today. With over 30 years of Ski Retail experience in the Richmond market, Steve is still at the helm enforcing that simple goal.  

Ski Center has one of the largest selections of Ski and Snowboard equipment and apparel in central Virginia. Along with programs like our “Ski & Boot Fit Guarantee” & “Jr Ski & Board  Trade in Program” we have the gear, the knowledge and that personal attention to detail to make sure that you’re on-snow experience is what you would expect from a Snow & Water Loving specialty shop.

There is a phrase that we have never forgotten “Mom & Pop Ski Shop”. In the world of Box Stores and e-commerce, Ski Center continues to shine. It is that attention to detail and our love for our family of customers that has continued to allow us to sell the Sport of Snow Skiing.

We look forward to assisting you and your family with any of your snow needs in the future.


Steve Stallard
General Manager